Walton Private Stationary Suite & Logos
A primary stationary suite was comprised of a 3-D sculpted and embossed, engraved note card with a custom-illustrated envelope lining; two engraved letterheads; an edged note card; two calling cards; and specialty, die-cut address labels. A second logo was designed for day-to-day use and applied to executive notepads, a scheduler, and sticky notes.
Form Follows Function
Maintaining private, personal communications on behalf of a large trust was an important function for the trust’s Strategic Financier role. Engraved and extremely personal pieces helped communicate the special nature of important business relationships. The leaping wolf (illustrated by MCC) and blue edging were specifically designed to represent the individual in the role.
A second representation of a wolf overlaid with a tachometer was also utilized for additional, less personal, day-to-day executive communications.
