DermaGenoma Brand & Product Development
A complete brand identity, for an international dermatological genetic testing company, was developed, including company logo, website, product logos, product packaging, and product websites. Genetic tests were licensed and packaged to firms within the EU and clinics throughout Asia. In the United States the tests were sold online (not in NY), as well as targeted to dermatology practices in test markets within the U.S. The majority of the company’s IP was acquired by a dermatology company with offices located across Asia.